PREMIATA OBSERVES, INTERPRETS, TRANSFORMS.
THE FW25 COLLECTION IS BORN FROM AN ENCOUNTER WITH THE WORLD AROUND US: CITIES, ARCHITECTURES, LANDSCAPES, AND DETAILS THAT TELL STORIES. EACH PRODUCT BECOMES A SMALL CREATION, A GESTURE OF STYLE THAT MAKES EVERY MOVEMENT UNIQUE.
WELCOME TO OUR STYLE DEPARTMENT: A JOURNEY THROUGH EUROPE AND BEYOND, AMONG URBAN DETAILS AND EXTRAORDINARY ATMOSPHERES.
LONDON IS MORE THAN A PLACE, IT’S A STATE OF MIND.
A CITY THAT HUMS BENEATH THE SURFACE, WHERE NOISE BECOMES RHYTHM AND STYLE BECOMES EXPRESSION.
THIS CAPSULE CAPTURES THAT ENERGY: THE STREETS AFTER THE RAIN, THE ECHO OF GUITARS FROM CAMDEN, THE GLOW OF REBELLION THAT REFUSES TO FADE.IT’S A JOURNEY THROUGH CONTRASTS, FROM DARKNESS TO LIGHT, FROM INSTINCT TO DESIGN.
PREMIATA WALKS THROUGH LONDON, AND LEAVES ITS MARK.
